Infocare is a fast-growing IT services provider dedicated to empowering K\u201312 international schools across China with innovative technology solutions. We excel in delivering creative, high-impact projects that enhance teaching, learning, and campus operations<\/p>\n\n\n\n
\u2e3b<\/p>\n\n\n\n
Position Overview<\/p>\n\n\n\n
We\u2019re looking for a driven Marketing Director to elevate Infocare\u2019s brand, fuel lead generation, and deepen our connections within the international education community. You will own end-to-end marketing\u2014online and offline\u2014build and engage professional communities, and deliver standout events that showcase our expertise.<\/p>\n\n\n\n
\u2e3b Strategic Planning & Research Campaign Management & Digital Marketing Lead Generation & CRM Community Management & Engagement Offline Event Operations Must-Haves:<\/strong> Why You\u2019ll Love Infocare<\/strong> \u2022 Fast-Track Growth: Accelerate your career in a hyper-growth ed-tech startup with clear pathways to expanded responsibility and leadership.<\/p>\n\n\n\n \u2022 Build Your Personal Brand & Network: Shine as a thought leader\u2014speak at events, create standout content, and forge lasting relationships across the education technology community.<\/p>","protected":false},"excerpt":{"rendered":" Infocare is a fast-growing IT services provider dedicated to empowering K\u201312 international schools across China with innovative technology solutions. We excel in delivering creative, high-impact projects that enhance teaching, learning, and campus operations \u2e3b Position Overview We\u2019re looking for a driven Marketing Director to elevate Infocare\u2019s brand, fuel lead generation, and deepen our connections within […]<\/p>","protected":false},"author":1,"featured_media":0,"template":"","meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.infocare.org.cn\/zh\/wp-json\/wp\/v2\/awsm_job_openings\/3821"}],"collection":[{"href":"https:\/\/www.infocare.org.cn\/zh\/wp-json\/wp\/v2\/awsm_job_openings"}],"about":[{"href":"https:\/\/www.infocare.org.cn\/zh\/wp-json\/wp\/v2\/types\/awsm_job_openings"}],"author":[{"embeddable":true,"href":"https:\/\/www.infocare.org.cn\/zh\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.infocare.org.cn\/zh\/wp-json\/wp\/v2\/media?parent=3821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Key Responsibilities:<\/strong><\/p>\n\n\n\n
\u2022 Develop annual and quarterly marketing plans aligned with Infocare\u2019s growth targets.<\/p>\n\n\n\n
\u2022 Design, launch, and optimize multi-channel campaigns (social media, email, webinars).
\u2022 Create compelling marketing collateral: brochures, presentations, case studies.<\/p>\n\n\n\n
\u2022 Partner with Sales to build lead-nurturing workflows and monitor the pipeline in our CRM.<\/p>\n\n\n\n
\u2022 Establish and manage communities (WeChat groups, LinkedIn, etc.); define guidelines and growth strategies.
\u2022 Plan and host community activities\u2014webinars, AMAs, surveys\u2014to boost member participation and loyalty.<\/p>\n\n\n\n
\u2022 Plan and execute industry events\u2014conferences, roundtables, workshops\u2014from concept through post-event follow-up.<\/p>\n\n\n\n
\u2022 Near-native English & excellent Mandarin
\u2022 5+ years in B2B marketing (ed-tech\/IT services preferred)
\u2022 Outstanding interpersonal skills and the ability to build rapport quickly.
\u2022 Highly organized, self-motivated, and able to juggle multiple priorities in a fast-paced environment.<\/p>\n\n\n\n
\u2022 High-Impact Role: Your marketing will touch 500+ international schools and 200,000 students.<\/p>\n\n\n\n